Clixo, the innovative, versatile magnetic toy line from award-winning toy design studio Toyish Labs, and the Westchester Children’s Museum announced today a 2-year partnership bringing Clixo’s creative, building system to the museum in a new magnetic play installation open now through May 2028.
The Museum has opened a new installation exhibit with Clixo, where visitors can play with over 1,500 magnetic Clixo pieces in various shapes and colors. Visitors can freely build with the pieces at tables in the exhibit or attach creations to the surrounding magnetic wall panels. Customized Clixo creations, such as hot air balloons and planes, are hanging from the ceiling. Additionally, Clixo building prompts and activity suggestions are placed around the exhibit to help visitors get started building and inspire them to open up their imaginations.
"We are thrilled to bring the fun and learning power of Clixo to the Westchester Children’s Museum and the countless families who play there every day,” said Assaf Eshet, founder of Toyish Labs and inventor of Clixo. “Clixo was created to help everyone unlock their creative potential by allowing for endless building possibilities. We’ve successfully brought Clixo’s creativity to many museums thus far, including the Museum of Art and Design, the Museum of Modern Art, the Museum of Ice Cream, and the Liberty Science Center. The Westchester Children’s Museum is renowned for expanding arts and science education in Westchester County, and Clixo fits naturally into their STEAM exhibits. I’m excited to see what visitors to the museum will build, and I look forward to bringing the learning power of Clixo to more museums and educational facilities this year.”
Clixo offers a variety of building experiences to kids and adults with classic packs and themed packs, including Tropical Birds, Dino Adventure, and Mars Rovers. Clixo is a 6-time Toy of theYear (TOTY) finalist and has been recognized as a top toy by Good Housekeeping, Parents, Toy Insider, and other notable organizations. Clixo has also been authenticated by STEM.org as an Educational Product.
“We’re incredibly excited to partner with Clixo to bring this one-of-a-kind interactive exhibit to the Westchester Children's Museum,” said Jeremy Scalchunes, Executive Director of the Westchester Children's Museum. “The Clixo wall creates an experience that blends creativity, engineering, art, and open-ended play in a way that truly engages both children and adults together. One of the things I love most about Clixo is that every visit can feel completely different, giving families endless opportunities to build, experiment, and connect with one another. We’ve already seen firsthand how naturally this exhibit encourages imagination, collaboration, and joyful family engagement across generations.” To experience the exhibit and get started building, please visit https://www.discoverwcm.org/ or come to the museum at 100 Playland Pkwy, Rye, NY.
About Clixo, from Toyish Labs
The latest toy from award-winning toy design studio Toyish Labs, Clixo® is an innovative, multi-sensory, magnetic building toy that can be built in both 2D and 3D, unlocking everyone's imagination and creativity. Through its ingenious, research-based design, Clixo empowers the creative confidence of kids of all abilities by emphasizing the importance of discovery and learning through hands-on experimentation. Clixo works closely with teachers and educators through its Clixo Classroom program, helping educators use Clixo with their students to expand their creative lessons and STEAM curriculum in innovative ways. Clixo’s universal design qualities offer an inclusive learning and play experience, accessible to kids of all ages and abilities.
About The Westchester Children’s Museum
The Westchester Children's Museum, located on the Playland Beach Boardwalk in the historic landmark North Bathhouse, is a vibrant, interactive learning space providing children, families, and school groups the opportunity to nurture curiosity, enhance knowledge and ignite imagination through creative hands-on exploration. Attendance has grown from 25,000 in 2022 to nearly 150,000 visitors in 2025. The Museum currently has over 2,500 members with 20% representing our Family Access Membership. Additionally, the Museum provided STEM and STEAM programming for up to 10,000 students on field trips at the Museum and off-site at schools, community fairs, and libraries.
